The DRTV agency you choose to represent and market your product through direct response television is incredibly important. In fact, it is so important that it could mean the difference between success and failure. As a result, companies should take great care in seeking out an agency to create a DRTV campaign. Every member of the team that will market and represent the product is important and knowing what the DRTV agency is capable of and what services they are able to provide should be known before any deals are made.
In some cases, while the DRTV agency that is hired may be one of the best they will still need to be "managed." This simply means that the company that is paying the bills should keep the agency on track when it comes to the schedule as well as the budget. This is very important because going even a few days past schedule can really send the budget skyrocketing. That's why it is so important to have an excellent DRTV agency running the show, but also someone that is willing to keep the agency in check.
Before hiring a DRTV agency make sure you take the time to learn who is on the team that will represent your product. Find out what experience level they have as well as other important information like communication style, commitment to the campaign, and workload. This information will help you get a sense for what it will be like to work with a particular agency and help make a final decision. All too often you will hear people say they can help with a particular part of a DRTV campaign and if you hear the phrase "how hard can it be" then you know you should pass on that individual!
Remember how crucial it is to hire the right DRTV agency to represent your product. Not only should you conduct background checks but you should also read testimonials, talk to current clients, and look at past work. Additionally, you will want to know the rates, time frame, and workload of each DRTV agency you are interested in. When you find out the necessary information up front it makes it much easier to make a final decision in the end.
When you keep this information in mind and do the research up front you will be more likely to find a DRTV agency that truly fits your needs and will be the best fit for marketing your product to the masses.