Life in a PR agency is not for the introvert, hesitant or dull. It is also not for the ones that cannot do without their sleep every night because the PR world is quite a creative, vibrant, andhas a busy working environment as it is meant for positive, creative and smart-phone enthusiastic characters. Though quite contrary from people`s perception, PR agency job is not all about exciting and stylish parties or getting to spend hours tweeting and facebook-ing. It is quite hard and hassled but eventually quite gratifying.
So when friends and family idle away their time in offices or factory floors watching the clock gradually tick by, the PR executive will be imagining about attractive campaign catchphrases, assembling lively press statements, rushing to convey goodies to media and scheming presentations to share on twitter or FB. Infact, they are the individuals who are busy thinking about concepts and ideas on their iPhones when they are out with buddies or amid a meal in an eatery. Besides, they might also be at the music events writing down their studies on crowd interface and rendezvous tactics. So, being operational for a pr agency signifies they are always looking for fresh thoughts.
Moreover, the job is so varying that they might be found out advertising for local pizza shop a day and the road safety next. So, that denotes that working at a PR agency needs one to shift concentration from one topic to the next in the real-time. Besides, they are repeatedly mulling over innovative angles to solve problems. Because of this, there is never a boring day in pr companies. Monotony does not exist. So, if one decides to make a career in this domain, then he will be entering a very enjoyable and satisfying occupation and one would have the liberty to express oneself and really get to enjoy oneself into attractive and demanding campaigns and projects. But on the downside, the clients will always expect you to deliver the best. They will insist that you deliver results and will put you under extreme pressure. Thus the job has its own merits and demerits which make it quite an exciting and appealing career.